Hi, I’m Aimee.
I see patterns.

I’ve spent more than 25 years working in professional information and services industries around the world, and the past 10 as a general manager and C-suite operating executive, running businesses end to end: strategy, commercial, operations, product and P&L.

My work comes down to one thing: building the new system when the old one has stopped working. I do it with two skills that rarely sit together. Systems thinking lets me see how strategy, go-to-market, operations and product actually connect, and where they’re quietly working against each other. Pattern recognition across industries and markets lets me see what’s coming.

That’s the 90 percent. But depth alone is how smart, experienced teams end up building the same thing over and over. The other 10 percent is mischief: the unexpected question asked after the room has already found its answer, the idea borrowed from an industry that shouldn’t fit and does, the trusted relationship that opens up a whole new perspective. It’s the play and the aliveness in the work, the part that makes people lean forward, and in my experience it’s usually where the breakthrough is hiding.

I’m an architect of scale. I’m at my best from the moment a business realizes it has to change to the moment the plan for scale is in place and working. I work with leaders to identify what needs shifting, build the new system and stay through implementation.

I started 10 Percent Mischief to do that work directly, with leadership teams who are ready for what’s next. Ninety percent depth. Ten percent mischief.

Outside of work I cook, and I host dinners that bring together people who would never otherwise meet. Same mischief, different application.